Iams Pet Assistance App

We partnered with Mars to design an intuitive mobile app that provides personalized tips, expert advice, and real-time assistance to dog owners.

Year

2024

Client

Mars Inc.

UX Design

Problem Statement

Many dog owners struggle to find reliable, personalized information on pet care. Generalized online searches often provide conflicting advice, and vet visits can be expensive and time-consuming. PawPal aims to bridge this gap by offering AI-powered insights tailored to each dog’s breed, age, health conditions, and behavior.

Our goal was to design an app that simplifies cannabis purchasing while ensuring legal compliance and maintaining a high standard of user experience.

Research

Pet owners struggle with finding trustworthy pet care advice
Most people would use an AI-based tool if it provided real-time, accurate recommendations
Most existing apps lack personalization and breed-specific insights

Design Process

Discover

The needs of the users

Define

Achievable goals and objectives

Deploy

Simple usable solutions

Support

Development team in execution

User Personas

James – First-time Dog Owner
- Needs: Basic training tips, vaccination schedules, nutrition guidance
Nick – Experienced Dog Owner
- Needs: Behavioral training insights, advanced health monitoring
Jessica – Rescue Dog Parent
- Needs: Special care guidance, emotional support techniques