Wandr Travel App

Wandr approached us to build a new AI based travel application that focused on short notice deals based on your interests. Allowing for spontaneous travel to exciting destinations all at an affordable cost. Through the power of an AI algorithm users can travel like the 1% at a fraction of the cost.

Year

2021

Client

Wandr

UX Design

Problem Statement

Travel planning can be overwhelming, especially for budget-conscious individuals. Finding the best flight and destination deals requires extensive research across multiple platforms, making the process time-consuming and frustrating. Wandr aims to solve this problem by utilizing AI to:

  • Identify the most budget-friendly travel destinations.
  • Suggest the cheapest flight options based on user preferences.
  • Offer dynamic price tracking and alerts.
  • Provide AI-generated itineraries for cost-effective travel.

User Interviews & Surveys

To better understand the needs of budget travelers, we conducted:

  • User Interviews: 15 travelers shared their frustrations with fluctuating prices and complex booking processes.
  • Surveys: Over 200 responses indicated that 80% of travelers prioritize cost savings over destination preferences.
  • Competitive Analysis: We examined existing travel apps like Skyscanner, Google Flights, and Hopper, identifying gaps in affordability-focused AI recommendations.

Key findings:

  • Users struggle with unpredictable flight pricing and hidden fees.
  • Many want flexible destination suggestions based on their budget.
  • Price tracking tools are useful but lack personalized insights.

Design Process

Discover

The needs of the users

Define

Achievable goals and objectives

Deploy

Simple usable solutions

Support

Development team in execution

User Personas

Based on research, we created three primary user personas:

Alex, The Budget Explorer:

    • Age: 28
    • Occupation: Freelancer
    • Goals: Travel frequently on a tight budget, discover affordable yet exciting destinations.
    • Pain Points: Difficulty finding transparent and affordable travel options, overwhelmed by excessive research.

 

Jamie, The Spontaneous Traveler:

    • Age: 32
    • Occupation: Digital Nomad
    • Goals: Enjoy last-minute, budget-friendly trips without excessive planning.
    • Pain Points: Struggles with fluctuating prices, wants flexible yet affordable travel options.
1

AI-Powered Destination Finder

Users input their budget, preferred travel dates, and interests. The AI suggests affordable yet exciting destinations within their price range.
2

Smart Price Tracker & Alerts

Tracks price fluctuations and notifies users of the best deals. Predicts the best booking time using historical data.
3

Personalized Travel Itineraries

AI-generated itineraries with budget-friendly activities and accommodations. Dynamic adjustments based on real-time price changes.
4

Flexible Search & Filters

“Anywhere” search allows users to explore destinations within a budget. Filters include flight duration, layovers, and accommodation options.

Conclusion

Wandr successfully simplifies budget travel by leveraging AI to provide real-time, cost-effective travel recommendations. Through user-centered design and iterative improvements, the app transforms the travel planning experience into an effortless and affordable process.