Life-Force Academy Website & Member Portal
Life-Force Academy approached us to build a new marketing website and member portal for their online kundalini yoga practice. We sought to imbue the brand and website with the feelings evoked from their practice and members. One that focused on achieving spiritual and physical health through meditation and yoga.
2019
Client
Life-Force Academy LLC
Problem Statement
Despite the growing popularity of Kundalini Yoga, practitioners often struggle to find structured, easy-to-follow guidance. Existing apps lack personalization and an intuitive user interface, making it difficult for beginners and advanced users to stay engaged.
Atomic Design Elements
We kicked things off by using atomic design as our guiding methodology for creating these design systems, starting with each brand’s core elements like iconography, colors, and typography.
COLOR
Bright Yellow
#EABD02
Serene Green
#003B4A
Grounded
#232323
ICONS
FONTS
Research
User Interviews & Surveys
I conducted surveys and interviews with 50 Kundalini Yoga practitioners ranging from beginners to advanced yogis. Key findings included:
- 80% of users wanted a structured daily practice plan.
- 65% found current yoga apps overwhelming or difficult to navigate.
- 75% preferred guided audio and video sessions over text-based instructions.
- 85% sought a way to track progress and receive personalized recommendations.
Competitive Analysis
I analyzed 5 existing yoga apps, identifying gaps in customization, user engagement, and community-building features. The key insight was the need for a simplified yet immersive experience tailored to individual goals.
User Personas
To better understand our users, we created three primary personas:
- Emma – The Beginner Yogi
- Age: 28
- Goals: Learn the basics of Kundalini Yoga, build a daily practice.
- Pain Points: Feels overwhelmed by too much information, struggles with consistency.
- Needs: Simple guided sessions, reminders, and encouragement.
- Raj – The Experienced Practitioner
- Age: 40
- Goals: Deepen practice, explore advanced kriyas and meditations.
- Pain Points: Hard to find advanced Kundalini resources in one place.
- Needs: Customizable programs, ability to track progress, and live sessions.
- Sophia – The Wellness Enthusiast
- Age: 35
- Goals: Use Kundalini Yoga to reduce stress and enhance well-being.
- Pain Points: Lacks time for long sessions, needs flexibility in scheduling.
- Needs: Short, effective sessions, audio guidance, and progress tracking.
Outcomes
20
Improvement in user engagement after redesign.
30
increase in daily session completion rates.
Users praised the app’s simplicity, spiritual alignment, and personalized approach. The project successfully bridged the gap between Kundalini Yoga traditions and modern user expectations.
Project
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Conclusion
Life-Force Academy successfully addresses a market gap, providing an intuitive and engaging way for users to practice Kundalini Yoga. By combining user-centered design with spiritual authenticity, the app fosters a transformative experience for practitioners of all levels.
